Every year, JWT release their snapshot of the year ahead, this year’s report covers culture, tech & innovation, travel & hospitality, brands & marketing, food & drink, beauty, retail, luxury, health and lifestyle
Here are a few relevant to filmmakers and creators:
The Female Gaze – People are paying more attention to women working behind the scenes in film and media. Unfortunately, we did not get the first female president of the United States. However, the success of Wonder Woman and the #MeToo movement has sparked discussion about the need for more female directors, writers and producers and how women can ultimately influence these industries. “A female director will most likely shoot the same scene in an entirely different way and with a different perspective—one that takes into account female ambition, desire, fantasy, agency, not to mention realistic physiology,” says Pam Grossman, director of visual trends at Getty Images.
Intersectionality – In the late 80’s, legal scholar, Kimberlé Crenshaw coined the term “intersectionality” a theory describing multiple threats of discrimination when an individual’s identities overlap with a number of minority classes — such as race, gender, age, ethnicity, health and other characteristics. The importance of diversity on the big and small screens is increasing like never before.
Religious Resurgence – Rapid globalisation and turbulent times has led to some people yearning for a new moral compass, which some people are seeking in religion. In the United States, evangelical Christians helped elect President Donald Trump and in 2018, the New York Met Gala theme will be fashion and religion. Religious and divine related stories about humanity are high in demand. Just have a look at the storyline of Star Wars!
Streaming War – Audiences are increasingly taking control of what video content they are watching, wherever and whenever they want. Tech companies and startups are challenging the likes of Netflix, Hulu and HBO—as well as the entire movie theatre experience. YouTube and Facebook look to join the ranks of original streaming content producers.
Interactive Story Telling – Creators have been telling stories in non-linear ways for a long time. What if the audiences were given an interactive platform where they decide who is the hero or villain is and how characters behavior or how the story should unfold and progress. In October 2017, director Steven Soderbergh released the trailer for Mosaic, an interactive murder mystery show that lets viewers control the storyline.
Data Democracies In Entertainment – New data – and advances in new analytics tools are beginning to shine a light on media content. Similar to how Google collects data on how we search, could a media company like Netflix use a similar tool to identify opportunities to create content that accurately reflects the diversity of its consumers.
Creativity Meets AI – AI will bring massive changes in creative business across the world. Some artists are embracing the way AI can bring a new perspective to the human experience, with intriguing results. An AI, has already written a sci-fi short film.
AR reaches mass – In 2017, augmented reality (AR) went from niche product to must have technology. Tech giants are battling to own the future of AR. Apple unveiled ARKit, a toolkit that lets software developers build AR experiences for the iPhone. Google followed with ARCore, its competitor version for Android. Harry Potter: Wizards Unite is set to launch in 2018, in cooperation with Warner Brothers Interactive
Space – We will continue to hear more about space travel & exploration. Will 2018, be the year that luxury space tourism takes off? Elon Musk’s SpaceX, which already has its first travelers lined up for a round the moon trip, expected in 2018. Whether or not private carriers are able to blast off, space seems to have captured the public’s imagination, especially content creators.
Note: 4.4.3 Filmmaking Trends in 2018 Sourced from JWT – The Future 100